Most accountants struggle to unwind after extended periods of work. They face the same predicament like other successful professionals in unrelated fields. Whether it is taking a break for the day or to go on vacation – most people would rather keep on working. Technology is to blame because it has made efficient, remote communication a possibility. So in a case,where one keeps on checking work emails while on a break, it would be no different to being in the office. It would beat the logic of even trying to unplug in the first place.
Local businesses find themselves in a little bit of a silo. Unlike large multinational brands that are tasked with reaching customers in all corners of the globe, local businesses are right in the middle of an isolated market. So, why do so many of these companies waste time doing online market research, when everything they actually need to know is waiting outside?
Say No to Spreadsheets and Pie Charts
For large businesses with lots of resources and pretty predictable national consumer bases, paying a market research firm to conduct in-depth demographic and psychographic analysis makes sense. There’s value in gathering insights and making calculated assumptions based on the data collected. But the same isn’t true for small, local businesses. When a market research firm calls you and asks to speak about general market research, just say no. Say no to spreadsheets and pie charts and instead take a progressive approach that actually uncovers relevant insights.
You don’t need to be a champion in business to know that you should pick up the phone.
But did you know that most phone calls placed to small businesses go unanswered?
That’s right. An eye-popping 62 percent of all phone calls to small businesses just keep ringing and ringing and ringing …
This data was revealed during a webinar — “5 Fabulous Habits of Small Business Champions” held in conjunction with National Small Business Week 2017. The webinar was sponsored by the U.S. Small Business Administration, SCORE, and YP (Yellow Pages).
Snapchat (NYSE:SNAP) may have just changed local marketing forever.
If you use Snapchat to market your small business, you can either post content to your story, where anyone who follows you can see it, or you can communicate with people individually. But now there’s a new option for businesses to consider.
A Look at Custom Stories
Snapchat just unveiled custom stories, a new feature that lets users create groups with their own stories. You have the ability to add specific people to the group and decide who can add to the group story. Or you can set the group to accept stories from users in a specific geographic area.
When it comes to vacation home rentals, it seems like no one can really beat Airbnb. But that’s not the case in China.
A Chinese startup called Tujia is growing quickly in that market, currently worth more than $1 billion. And it’s succeeding thanks to some unique features that are specific to the Chinese market.
Co-founder Melissa Yang says that there are some fundamental differences between Chinese travelers and those in other markets. So the company’s whole goal is to focus specifically on the needs of Chinese customers.
Bing Ads fully rolled out the pilot launch of its mobile ad platform recently, setting the stage for competition with Google AdWords putting Bing Ads on par with the undisputed search leader’s ad network.
The update to Bing Ads brings with it expanded device targeting, allowing for greater control of bids specific to device type. Advertisers can now target users of desktops, laptops, tablets or smartphones specifically.
Expanded Device Targeting for Bing Ads
This form of control not only specifies target, but also tailors the adjusted bid ranges. The following table shows the bid percentages by device type on Bing’s new platform.
hile the U.S. is a huge market in itself, two-thirds of the world’s purchasing power exists offshore in foreign countries. This represents a big opportunity for small businesses to expand and grow. But, as with all growth strategies, knowing when to make that leap into new markets isn’t quite so easy, especially when faced with the unknowns of cross-border selling and a potential maze of regulations.
That being said, there are certain signs and characteristics that indicate that a business is ready to export. Let’s take a look:
Remember when retailers were in a panic about a new trend called showrooming? The showrooming concept where consumers come into your store to look at, touch and try on products, but then search for lower prices and buy them online from your competition struck fear into retailers’ hearts.
However, this year, it seems the concept is flipped around. A recent study by GfK found that showrooming is actually on the decline. Instead, “webrooming” is on the rise. We’ve addressed this before: Webrooming, the opposite of showrooming, is when consumers research products online, then head into a physical store to make the purchase.
Thinking about selling products online in your business? If you’ve never sold online before, you have some things to consider and some decisions to make. In this article we’re going to cover selecting the right eCommerce solution, setting up a merchant account and other key points, courtesy of Verisign.
About 15 years ago, a man was looking for a pair of Airwalk desert boots at his local mall but couldn’t find the right color in his size. Like many startup entrepreneurs, he had a bright idea, to solve his own problem. What if you could sell shoes on the Internet? Today that question sounds obvious because everybody buys shoes online. But back then it was pretty revolutionary. That frustrated shoe shopping expedition turned into Zappos.com, which today exceeds $1 billion in sales annually.
Running a food truck is not easy – the permits, the staffing, the regulations and so many other things are challenges. However, if you like to get up close and personal to your customers and enjoy the mobility of running a business – a food truck could be a great option for you.
NCR Silver spent some time with Happy Belly, a food truck in Atlanta and documented their day in this video:
Below are a few tips from NCR about running a successful food truck business:
Know Your Regulations
Many local governments want to see food trucks succeed. But it takes time for laws that were written decades ago for brick-and-mortar restaurants to catch up.