Look At Reviews of Hoth Company for Buying Products

Look At Reviews of Hoth Company for Buying Products

In the present world, many of them are accessing smartphone and desktop computer for several purposes.  Mobile user population will be high on these days.  Natural adaption creates new strategy of brands and offer more important to desktops. It will continue as essential part of digital strategies in the marketing world. Marketers can able to spend less money on investing new products in 2018. Hoth is most leading provider in marketing, you might also able to check reviews of the products from the site. read more

Why use Modern Standing Desks for Health Well Being

Why use Modern Standing Desks for Health Well Being

According to a recent research, sitting too much is seriously bad for health. Most people sit more time every day have a greater risk of the heart disease, diabetes, as well as early death. Sitting all the time also automatically burns more calories that lead to the adequate weight gain or obesity. In fact, it is considered as the major problem for everyone and they sit most of the hours in the same place. Standing desks act as the best alternative for everyone to solve the problem. The standing desk or stand-up desk is the desk that easily allows the person to stand up in a comfortable way during the work. read more

How Successful Accountants Manage to Take Time Off

How Successful Accountants Manage to Take Time Off

Most accountants struggle to unwind after extended periods of work. They face the same predicament like other successful professionals in unrelated fields. Whether it is taking a break for the day or to go on vacation – most people would rather keep on working. Technology is to blame because it has made efficient, remote communication a possibility. So in a case,where one keeps on checking work emails while on a break, it would be no different to being in the office. It would beat the logic of even trying to unplug in the first place. read more

Local Businesses: Get Out of the Office and Explore

Local Businesses: Get Out of the Office and Explore

Local businesses find themselves in a little bit of a silo. Unlike large multinational brands that are tasked with reaching customers in all corners of the globe, local businesses are right in the middle of an isolated market. So, why do so many of these companies waste time doing online market research, when everything they actually need to know is waiting outside?

Say No to Spreadsheets and Pie Charts

For large businesses with lots of resources and pretty predictable national consumer bases, paying a market research firm to conduct in-depth demographic and psychographic analysis makes sense. There’s value in gathering insights and making calculated assumptions based on the data collected. But the same isn’t true for small, local businesses. When a market research firm calls you and asks to speak about general market research, just say no. Say no to spreadsheets and pie charts and instead take a progressive approach that actually uncovers relevant insights. read more

5 Habits of Local Business Champions

5 Habits of Local Business Champions

You don’t need to be a champion in business to know that you should pick up the phone.

But did you know that most phone calls placed to small businesses go unanswered?

That’s right. An eye-popping 62 percent of all phone calls to small businesses just keep ringing and ringing and ringing …

This data was revealed during a webinar — “5 Fabulous Habits of Small Business Champions” held in conjunction with National Small Business Week 2017. The webinar was sponsored by the U.S. Small Business Administration, SCORE, and YP (Yellow Pages). read more

Snapchat’s New Custom Stories Could Revolutionize Local Marketing

Snapchat’s New Custom Stories Could Revolutionize Local Marketing

Snapchat (NYSE:SNAP) may have just changed local marketing forever.

If you use Snapchat to market your small business, you can either post content to your story, where anyone who follows you can see it, or you can communicate with people individually. But now there’s a new option for businesses to consider.

A Look at Custom Stories

Snapchat just unveiled custom stories, a new feature that lets users create groups with their own stories. You have the ability to add specific people to the group and decide who can add to the group story. Or you can set the group to accept stories from users in a specific geographic area. read more

Chinese Airbnb Competitor Shows the Power of Knowing Your Market

Chinese Airbnb Competitor Shows the Power of Knowing Your Market

When it comes to vacation home rentals, it seems like no one can really beat Airbnb. But that’s not the case in China.

A Chinese startup called Tujia is growing quickly in that market, currently worth more than $1 billion. And it’s succeeding thanks to some unique features that are specific to the Chinese market.

Co-founder Melissa Yang says that there are some fundamental differences between Chinese travelers and those in other markets. So the company’s whole goal is to focus specifically on the needs of Chinese customers. read more

Bing Rolls Out Mobile Ad Targeting – Now on Par With Google

Bing Ads fully rolled out the pilot launch of its mobile ad platform recently, setting the stage for competition with Google AdWords putting Bing Ads on par with the undisputed search leader’s ad network.

The update to Bing Ads brings with it expanded device targeting, allowing for greater control of bids specific to device type. Advertisers can now target users of desktops, laptops, tablets or smartphones specifically.

Expanded Device Targeting for Bing Ads

This form of control not only specifies target, but also tailors the adjusted bid ranges. The following table shows the bid percentages by device type on Bing’s new platform. read more

4 Questions to Ask Yourself if You’re Ready to Export

4 Questions to Ask Yourself if You’re Ready to Export

hile the U.S. is a huge market in itself, two-thirds of the world’s purchasing power exists offshore in foreign countries. This represents a big opportunity for small businesses to expand and grow. But, as with all growth strategies, knowing when to make that leap into new markets isn’t quite so easy, especially when faced with the unknowns of cross-border selling and a potential maze of regulations.

That being said, there are certain signs and characteristics that indicate that a business is ready to export. Let’s take a look: read more

Three Tactics Let Physical Stores Benefit from Webrooming

Three Tactics Let Physical Stores Benefit from Webrooming

Remember when retailers were in a panic about a new trend called showrooming? The showrooming concept where consumers come into your store to look at, touch and try on products, but then search for lower prices and buy them online from your competition struck fear into retailers’ hearts.

However, this year, it seems the concept is flipped around. A recent study by GfK found that showrooming is actually on the decline. Instead, “webrooming” is on the rise. We’ve addressed this before: Webrooming, the opposite of showrooming, is when consumers research products online, then head into a physical store to make the purchase. read more