hile the U.S. is a huge market in itself, two-thirds of the world’s purchasing power exists offshore in foreign countries. This represents a big opportunity for small businesses to expand and grow. But, as with all growth strategies, knowing when to make that leap into new markets isn’t quite so easy, especially when faced with the unknowns of cross-border selling and a potential maze of regulations.
That being said, there are certain signs and characteristics that indicate that a business is ready to export. Let’s take a look: